"Masami is authentic, speaks from the heart, and is driven by enormous passion and purpose." Thaddeus Lawrence

Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world. Since then, she has endeavoured to create real WIN-WIN connections across all cultures, people and organizations to realize a different world.

She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007.

Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does.

She brings these new perspectives in topics such as effective giving (transforming the CSR concept), organizational change, and corporate sustainability.

She also radiates her principles through her writing and speaking. She has authored four books including, ‘JOY - The gift of acceptance, trust, and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’, ‘Better Business, Better Life, Better World’ and 'LEGACY - the Sustainable Development Goals in Action'.

About B1G1

Masami is the CEO of B1G1 (www.b1g1.com), a global giving initiative that’s grown into a global movement. B1G1 helps businesses embed giving right into the heart of their everyday activities connecting them with more than 500 carefully selected high-impact giving projects.

Lead by Masami, the B1G1 giving movement has brought together more than 2,500 businesses and these businesses have created over 200 million giving impacts to date.