Nidhi Agarwal is the Founder & CEO of KAARYAH Lifestyle Solutions, an unmatched apparel brand that caters to women’s non-casual wear by offering the best possible fit with its 18 sizes. It offers wardrobe solutions that help discover not just the perfect fit but also what flatters different body types. KAARYAH as an idea was Nidhi’s brainchild and was born when she figured out that something as basic as well fit western wear for Indian women was hard to find. Nidhi has 15+ years of experience in Strategy, New Technology Marketing and Finance. Before launching her own brand, Nidhi was the Director, Strategy at Honeywell India where she helped build their Space & Missiles business. Prior to that she was a Strategy Consultant at Bain&Co. where she helped draft market entry strategies for consumer goods companies. She developed and launched India's first M-Commerce product at Airtel where she discovered her interest in Marketing Analytics and Strategy. She is also a certified Chartered Accountant from KPMG and an MBA from the Kellogg School of Management where she was presented the prestigious Dean's Service Award. As a corporate woman with a busy lifestyle herself, Nidhi understood the importance of well fitted, functional, feminine and fashion-forward western formal wear. There was a large unmet need for these across age groups, no matter what their occupation was. She therefore focused on bridging the gap between western formals and the Indian silhouette, its perfect fit and a variety to choose from. After 1.5 years of market and product related research focusing on challenges with the current set of options available, she launched KAARYAH in September 2013. Amidst her busy schedule Nidhi loves to travel, paint and cook.An avid movie enthusiast, her go to mantra comes from one of her favorite movies, ‘Silver Lining Playbook’, “When life reaches out with a moment like this, it’s a sin if you don’t reach back.”