Before establishing Just Baked in 2009, Pam Turkin spent many years in marketing and merchandising roles for several companies. She’s worked with major retailers such as Target and Meijer to launch licensed brands throughout the country. Her positions required frequent traveling and during her visits to various cities on the east and west coasts, she noticed the emergence of the cupcake trend.
Intrigued by the trend, Pam began doing her homework researching cupcake bakeries, testing recipes in her kitchen every weekend for a year and enlisting her kids’ friends to taste-test the recipes. Friends and family shared her cupcakes with others and word began to spread about the fabulous cupcakes Pam created.
Pam opened her first Just Baked in January, 2009 in Livonia. Today, the company has 16 retail stores located throughout Metro Detroit and plans to expand nationwide.