Greg Schwartz co-founded UpTo in 2011. Based in Detroit and backed by Detroit Venture Partners and Ludlow Ventures, UpTo unlocks your calendar’s social potential allowing you to see what’s coming up with the people and organizations you care about. Greg was formerly the Director of Digital Business and Product Development for Warner Music Group in New York City where he executed strategic partnerships with leading mobile service providers and technology enablers. Greg has been at the forefront of the mobile applications industry since its inception and has led the design and development of numerous consumer products including some of the first mobile phone applications offered to consumers in the United States.  Greg also founded Mobatech, a tech company that brought to market several best-selling applications that were distributed by leading mobile service providers. Greg holds a BSE in Computer Science from the University of Michigan and has appeared on NBC Nightly News, CNN and CNBC. UpTo is available on both Android and Apple devices.