Gwen Jimmere has grown her beauty industry startup into one of the fastest growing hair care companies in the U.S. NATURALICIOUS is the first company to develop an all-natural, patented hair care system that does the work of 13 products in only 4 simple steps. The line is sold in select Whole Foods stores, all Mustard Seed Market locations and other fine retailers and boutiques.

NATURALICIOUS was named one of the top six beauty brands in the U.S. by Black Enterprise Magazine; and was the only beauty brand invited to participate in President Obama's Inaugural Ball, where Gwen had the honor of including her entire suite of products in all VIP gift bags. Gwen has also been featured on Fox News, TVOne, The Washington Post, and Essence Magazine just to name a few. NATURALICIOUS is currently a semifinalist in 43 North, the world's largest business idea competition.

Gwen also co-owns Pitch Proof, where she coaches and trains small business owners on how to prepare for, enter and win business pitch competitions, as well as how to successfully attract equity investment opportunities. Additionally, she consults entrepreneurs on business strategy, marketing, advertising and distribution.