His thirst of innovation and immense knowledge on Digital marketing helped him to establish countries one of the giant digital advertising agencies AD ON Communication. Didarul Alam is the mastermind and Managing Director of a successful and largest value service provider company Lemontrip with 100 sales force and 150 reknown brands. He is also the Director of Gemini Textile, one of the prominent textile brands for check towel. 

Before he was the Strategic Planner of countries biggest retail chain SWAPNO. Previously he had an experience of working for country's two largest telecoms BanglaLink & WARID (now named as Airtel). He was the Group Icon Manager of Icon Management at BanglaLink which is one the most important and prestigious divisions of the company. Besides, Didarul Alam has consulted so many national and international companies as a Supply Chain Specialist. He is the Encyclopedia of Bangladeshi retail, IT & Software industry. 

Didarul Alam is kind of a dreamer, devoted to turn his dream into reality. He has also involvement in lot of charity activities. In short, Didarul Alam is a dynamic leader with a great vision, beautiful heart and captivating personality.