A dynamic global fashion industry professional of 20 years’ experience with exceptional expertise in strategic leadership, financial business management, creative brand building, commercial retailing and in depth expertise in brand equity and relations. A unique combination of passionate instinct, creative talent and strong business acumen have placed her at the forefront of regional and international companies in senior executive positions recently as the CEO of Majid Al Futtaim Fashion. Her reputation for implementing visionary strategies, investing in the future of fashion and changing the retail landscape in the Middle East by securing introducing iconic brands to the region such as Abercrombie & Fitch has positioned her as one of the top 100 most powerful Arab women by Arabian Business magazine. Her success has been pronounced in the past ten years mainly due to the tireless work that she has done on behalf of the brands she has represented in London, Barcelona, New York and Dubai working with and representing labels such as Alexander McQueen, Dolce & Gabbana, Dries Van Not ten, Harrods, Giorgio Armani to name a few. Attar is an advocate of CSR and believes ethical and social responsibility is at the forefront of any business and that for a human being to have self-respect and dignity they must endeavour to make a difference to people lives.   AWARDS AND ACKNOWLEDGEMENTS   Attar is a transformational leader, her style focuses on driving success thru her people engagement and developing dream teams, she has been recognized for her outstanding achievements in the fashion industry. –      Awarded Asia Leadership Award, outstanding leadership 2014 –      Chairperson for Future Retail conference, 2014 –      Board Advisor Arab world luxury conference 2014 –      Board Advisor Asia Retail conference 2014 –      Nominated for the Women in Leadership CEO of the year 2013 –      Board advisor World Retail congress, 2013 –      100 most powerful Arab Women 2012 –      Awarded Asia leadership award for outstanding achiever in 2012 An inspirational leader Attar has participated in some of the worlds most prestigious luxury conferences as chairperson, keynote speaker and panelist

• Arab world luxury conference, board advisor and speaker 2014
• Chairperson and speaker Future Retail 2014
• Speaker at World Islamic Economic Forum  MOCA Fest 2014
• Speaker at Google start up ME 2014
• Department of Economic Development,  Leadership and excellence 2014
• Panelist at Arabian Business women's forum 2013
• Fashion Forward, Emerging talent, moderator 2013
• Speaker at Future Retail 2013
• Panel speaker at the CSR Summit 2013
• Speaker at Fourth Qatar International Businesswomen Forum, 2013
• Speaker Women in Leadership Forum Middle East & Africa 2013
• Key note speaker Arabian Business Women’s Forum, 2012
• Women in Leadership Conference, 2012
• Key note Speaker at City Scape Global 2011
• Panel speaker at The Luxury Forum 2010

  PR COVERAGE – AN INSPIRATIONAL FIGURE Attar inspires thousands through her outstanding achievements in the fashion industry, her contribution to society with her continuous involvement and focus on Social responsibility, her leadership roles and her vision for inspiring innovation and empowering the future generations of talented designers 2011 – 2013 Attar has been featured in: –       249 interviews in the press through print, digital, radio and TV –       The PR Value $ 2.7M USD She has been featured in the worlds most prestigious media titles: –      Forbes ME 2014 –      Vogue (US) –      In style (US) –      WWD (US) –      WGSN –      Harpers Bazaar, Arabia –      Grazia, Arabia –      OK Magazine, Arabia –      Hello Magazine, Arabia –      Stylus, UK –      Arabian Business –      The National –      AME Info –      Al Khaleej –      Al Bayan, Al Itihad, Gulf News, Gulf Business, Arabian Woman…..to name a few     Online & Social Media Channels: Website: www.lead-associates.com Instagram: @asil_attar Twitter: @asil_attar