.Cristina Najera is an innate entrepreneur passionate about digital transformation and focused on digital marketing online businesses. During college, she was the president of the entrepreneurship club and the international students' coordinator, where she developed an intense curiosity about how to create a global brand. Her creativity and proactivity were the perfect combination to start her business before she finished her bachelor's degree. Once she graduated, she expanded her business to Los Angeles, California, where she opened a physical and onlinestore. Last year, she came to Dubai to take abusiness course and fell in love with thefuturistic city and decided to move. She just launched her new brand "NAJER",with the slogan: "Tech is your bf", where women can find the latest updates on digital transformation and tech products .She strives to transmit how technology canhelp to save time and money. She is excitedabout the next projects coming up. Her global vision allows her to go for her next goal: to impact one billion people worldwide. She is extremely excited about what is coming. The key to her success is to be focused on help or add value to others. She loves technology because it can make everything possible not only where she lives but worldwide.