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As a Co-Founder and Editor-in-Chief of insydo, Siobháin has used her passion for content to shape the voice and brand identity of insydo. This search-centric product provides people with curated recommendations and has gained a following of over 500,000 unique visitors per month since its launch in January 2016.

Graduating with a BA in English & Linguistics from University College Dublin, Siobháin took an unconventional route into the world of digital media. While working in advertising, Siobháin led content projects for brands such Viceroy, DTCM and Emaar before delving into startup life and putting her stamp on insydo. Fusing her knowledge of editorial content with advertising and analytics, Siobháin has helped build insydo’s portfolio of native storytelling with brands such as Pepsi, Audi, Jumeirah and Meraas.

Recognitions

Awarded 'Start Up of the Year' by Arabian Business 2016

Awarded 'Startup Brand Penetration' by Enterprise Agility Awards 2016 (Entrepreneur Middle East)

Awarded as one of the 'Most Promising UAE Startups' by Forbes Middle East 2016

Shortlisted for the 2016 Integrated Award at Dubai Lynx