A recent survey conducted by Zipline (one of the world’s largest delivery drone companies) suggests that 85% of Gen-Z respondents, 75% of millennials and 69% of Gen-Xers responded that they would be interested in hybrid shopping experiences, which include using mixed reality in retail stores and for online shopping. “The key is to engage consumers with entertaining and accessible digital content that lowers the barriers to entry and meets Metaverse users where they already exist,” said Zipline cofounder and CEO Melissa Wong (Forbes). As these Virtual and Physical commerce collides, as we enable the creation of the Metaverse, these new commerce models will be impactful.
Hear from our top regional and global experts who have been consulting corporations and governments on such new models.
Metaverse Lead, Go-To-Market and Thought Leadership for Growth Markets
Kanousei Middle East
Founder and EXR Director
Client Service Director | Digital & Growth Marketing Lead
Asma Shabab is the Metaverse Lead, Go-To-Market and Thought Leadership for Growth Markets at Accenture.
Asma works at the intersection of strategy, customer experience and technology to help companies become players in an AI-powered economy. As a digital strategy consultant, Asma helps companies, governments, and social institutes futureproof their missions by transforming their business models with the adoption of exponential technologies.
In her previous role as a Marketing Leader for IBM’s Watson Internet of Things and AI solutions, Asma established herself as a thought leader, speaking at numerous public forums on AI and IoT. Before IBM, Asma was involved in public policy, behavioral change, brand, marketing and political campaigns.
Asma is a Fulbright Scholar, the most prestigious and competitive fellowships in the world, and pursued a Master’s in Public Relations from the University of Southern California, USA in 2010. She was also awarded the Siemens Scholarship in 2004 to pursue a Masters and Bachelors in Business at the Institute of Business Administration (IBA), Pakistan. Some of her other recognitions include being awarded the Regional Eminence & Excellence Award in Innovation by IBM Global Business Services 2020 for her contribution on Digital Business Strategy Offerings, being featured by The BrandBerries as a Woman to Watch: Rule Breakers edition 2019 for driving thought leadership on how AI and IoT will impact Customer Experience. She was also awarded second place by the Women in Marketing UK as the Inspiration Leader in the Field of Customer Experience. She is recognized as IBM Big Thinkers.
Asma also sits on the Board of The Mobile Marketing Association, MENA and CMO Council MENA and speaks frequently on Digital Business and Innovation Strategies, Diversity and Gender Parity, Customer Experience and Communication Strategy.
Harold is the Founder and EXR Director at Kanousei Middle East where he leads a team of creatives and technicians in creating digital and offline experiences. His goals are to communicate better by utilizing the advancements in technology, to build better understanding through engagement, and to guide brands / entities to a spatial existence.
He began his immersive career at AECOM where he and his team researched and implemented AR and VR solutions for improved customer understanding and its benefits to the approval process. Two career highlights was supporting the Expo Public Realms development in virtual reality that was developed by Zaha Hadeed and AECOM. The other was development of a virtual optioneering for Hotel Garhoud to reduce the cost and time needed to finalise the approval of the room designs.
When he is not developing immersive concepts, you can often find Harold leading conversations around anthropology, gender equality and travel.
Victor is a multi-disciplinary digital transformation and integrated marketing consultant with 15+ years of cross-functional experience in marketing, tech, digital, innovation, and business management.
He helps brands and businesses to achieve their full digital potential, putting their customers at the heart of everything they do. Building bridges to reduce the digital gap between brands and customers, on the intersection between tech, creative and data.
He has been implementing digital and business strategies across industries, such as education, automotive, travel, retail, FSI, FMCG, entertainment, hospitality and events.
- Digital & CX Transformation
- Business & GTM Strategy
- Omnichannel Marketing
- Digital & Performance Media
- Search (SEO & SEM)
- Inbound Marketing
- Digital & Social Intelligence
- Customer Experience
- Customer Strategies
- Growth Hacking
- eCommerce & CRO
- Email & CRM
Founder & CEOSee Bio
Sameer is an Early-Stage Tech Impact Ventures Builder | Advisor & Board Member | Co-Director Startup Grind Dubai | Regional Director GCC Founder Institute | GovTech | Decision Science Transformation Consultant for Manufacturing/Services Excellence
SquareCircle Global works with Global Corporations and Early & Growth-Stage Tech Companies facing the challenges of Market Entry, Advisory, Investment and Scale. Through a systematic convergence of digital and physical go-to-market, we are well positioned to provide professional level of Customer Acquisition, New Market Identification and Entry, Technology Validation and enable cross continent business opportunities.
Our current vertical focus is on Technology Companies who are looking to expand across the MEA, India & APAC. With our global HQ in Dubai, we establish a vital link between the West and East.
Our Service Portfolio includes:
For Governments & Global Corporations
► Digital transformation - Strategy & Execution.
► Innovation Challenge & Awards Design and Execution with a Global Competency.
► Crowdsourced App Development (Online & Offline Models) Design & Service Delivery.
► Blockchain Innovations Advisory Consulting - Projects or Proof-of-Concept.
► Corporate Ventures Tech Innovation Labs Design, Operations, Management (BOT Models).
► Operational Efficiency, Performance Management, Quality & Six Sigma Consultancy using Data & Decision Science and Analytics Solutions.
For Early and Growth-Stage Businesses:
Pre Launch Services
► Market Intelligence ► Market Entry Strategy ► Distribution Framework recommendations.
Post Launch Services
► Business Development, Sales & Marketing Plan design & implementation ► Distribution Framework Execution.