Fred founded DoneDeal.ie together with his wife, Geraldine, in 2005 and grew it into Ireland’s biggest web site for buying and selling second hand things.

He realised he had an entrepreneurial streak early on when he began designing and selling video games at the age of 14 in his native Sweden.

After studying computer science, business administration, and HR at Lund University, he moved to Ireland in 1997.

Now-days he is an early-stage investor in online companies with a strong focus on product & market fit, analytics, and growth.