Digital transformation requires a review of product and service design and launch processes, studying consumer patterns and introducing design improvements in a continuous cycle. While the evolution of Big Data and Internet of Things have offered benefits to enhancing this process, organisations have now started to leverage Behavioural Science and it’s applicability to products and services to support their transformation journey. It involves bringing insights from fields such as psychology, economics, sociology and marketing, and focussing on the results of data-driven hypothesis and predictive analytics techniques via machine-learning models, to accelerate your transformation journey. It helps organisations to better understand their customer needs and to challenge decisions with respect to product and service design and distribution.
Grant Thornton
Head of Digital & Fintech
Hesus leads the Digital & FinTech service offering at Grant Thornton Ireland. He joined Grant Thornton in 2019, having previously worked in a number of large Financial Services firms, before exiting his own award winning international FinTech business. Hesus has deep expertise in financial business model and product development from design, user experience, governance and implementation st…
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