Learn how to create a purposeful customer experience journey with the Behavioural Science Canvas

Dublin
Wed, Oct 28, 2020, 1:00 PM (GMT)

About this event

Digital transformation requires a review of product and service design and launch processes, studying consumer patterns and introducing design improvements in a continuous cycle. While the evolution of Big Data and Internet of Things have offered benefits to enhancing this process, organisations have now started to leverage Behavioural Science and it’s applicability to products and services to support their transformation journey. It involves bringing insights from fields such as psychology, economics, sociology and marketing, and focussing on the results of data-driven hypothesis and predictive analytics techniques via machine-learning models, to accelerate your transformation journey. It helps organisations to better understand their customer needs and to challenge decisions with respect to product and service design and distribution.

Speaker


Brought to you by

  • Richard Forde

    Richard Forde

    Startup Grind

    Chapter Director

    See Bio
  • Peter Hunt

    Peter Hunt

    ActionPoint

    Marketing Manager

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