About David: David is the Founder of CMX and the VP of Community at Bevy. He is the founder of 3 successful startups and has over 10 years experience as a community leader, guiding and teaching leading organisations on community strategy. David is also a published author, releasing his book 'The Business of Belonging: How to Make Community Your Competitive Advantage', in 2021. About CMX & Bevy: CMX is the hub for the community industry, providing community builders with world-class community programs and education. The company organises a yearly event, the CMX Summit, and offers members access to the CMX Pro private network. CMX was acquired by Bevy in 2019. Bevy is a community growth engine that provides enterprise software to manage community events. Bevy offers users a range of tools to plan, promote, manage and execute both virtual and in-person events. Bevy powers virtual conferences and events for companies including Salesforce, Atlassian, Twitch and Asana. What We'll Be Discussing: David's talk will incorporate elements from his book, 'The Business of Belonging', drawing on what David has learned in his 10+ years of experience in the business of community building. The talk will be focused around the business value of community, providing a host of tips and tricks on how you can design a winning community strategy for your business. Learn about a few of the core frameworks David teaches, including: - The 3 Levels of Community Strategy - The SPACES Model for defining the value of community - The Social Identity Cycle - The Commitment Curve - The SNAP Model for rewarding your members