As a boy, Adewale Adejumo believed that he would be the director of a science institute one day. So, he got a BSc in Genetics and an MSc in Plant Pathology. But when he ran short of money for his studies, he began selling Chinese electronic tablets from the boot of his car.

The business proved so lucrative that Adejumo began studying a postgraduate diploma in Marketing, Finance, Banking and Investment. Then, in 2013, Adjemo took a leap of faith and founded zasttra.com – one of South Africa’s fastest growing online retail stores.

In the last four years, the website has grown to 150 000 visitors and Adejumo, 32, has been nominated by PriceCheck as one of the top 10 black technology and eCommerce entrepreneurs in South Africa.

One of the biggest challenges he faces is finding skilled people in the online retail space, which is why he is a firm believer in hiring smart, driven people, and training them up.

Focused and hardworking, Adejumo has ensured that even though his dream has changed, he is still directing it, in a big way.

Since 2013, Zasttra has grown into one of the major online retail stores in South Africa and is also one of the fastest growing in the country. Some of his achievements 

(2017) Selected in annual Destiny MAN 40 Under 40 Entrepreneurs

(2017) Independent Newspapers 100 Young Independents of 2017

(2016) Nominated to be in the Top 10 Black Tech & eCommerce Entrepreneurs in South Africa

(2016) Selected by Google Start-Up Grind as one of the Top 40 start-ups worldwide to go present in San Francisco

(2015) Selected in Nedbank as one of 25 young future change-makers in South Africa