After studying Fine Arts at the Natal Technikon,The Hardy Boys' Dale Tomlinson started off his career as a designer, working in studios in London, San Francisco and South Africa. After several years spent gaining experience in the industry, he launched own design business in Durban: The Hardy Boys.
The inspiration behind the name 'The Hardy Boys' is the 1927 series of novels based on amateur detectives Frank and Joe, better known as The Hardy Boys
. Currently he is focusing on expanding The Hardy Boys further into Africa. The Hardy Boys has landed five Loerie Awards
and one Craft Award
for various campaigns. On top of that they had received a Bronze Medal
at the 55th
annual Clio Awards
in New York (the only SA agency to win an award in that year) and two silverv
awards at the ADVAN Awards
in Nigeria. The Hardy Boys were also awarded two Diageo Marketing Brilliance Awards
and Global Best Innovation Agency Awar
d for the launch of the Diageo Snapp brand into Kenya and Nigeria.
Mr. Tomlinson has also been the only African to speak at Cannes
to an audience of 3000 at the Cannes Lions Awards
in 2013. With their excellent team, they continue to grow into one of South Africa’s and Africa’s top agencies.