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Mignon Reynecke an associate professor of digital marketing at the UCT Graduate School of Business observed like many that the global pandemic is forcing businesses around the world to change the way they operate. In these times, successful adaptation depends on being agile and customer-focused. New avenues have opened and business owners may need to experiment in order to survive. Some even suggest, they should have a growth mindset.
According to Stanford University psychologist Carol Dweck a growth mindset is not talent or intelligence that brings success in life and business, but rather being open to learning and developing and seeing mistakes and failures as challenges and lessons from which to learn. Instead of being held back by a fear of uncertainty and possible negative outcomes, like a fixed mindset does; a growth mindset actively looks for ways around the obstacles and shortcuts in the traffic jams.
With no business manual to charter a way forward during this these times of uncertainty, many businesses are learning to adapt on the go and with the demands of their customers.
However, not all is doom and gloom, according to analysts the future might hold more potential opportunities for businesses. As traditional models are being disrupted, there are possibilities for others to tweak their business operations and find other ways for customers to get particular products or services that may be in short supply or high demand.
All business owners are facing an unprecedented challenge to their businesses. If many businesses are to survive learning to make decisions quickly - even if the outcome seems uncertain will be paramount.
Please join us for a fireside chat with Ms Zimkhita Buwa as she shares her observations on how businesses are learning to survive the COVID19 pandemic.
Chief Operations Officer at Britehouse
Zimkhitas' journey is a prime example of serendipity. When she accidentally applied for what she thought was a student loan turned out to be an international scholarship opportunity in Malaysia and her application was successful. Her keen interest in Information Technology was sparked by her older brother who was studying the course at Port Elizabeth Technikon (now Nelson Mandela University...
Zimkhitas' journey is a prime example of serendipity. When she accidentally applied for what she thought was a student loan turned out to be an international scholarship opportunity in Malaysia and her application was successful. Her keen interest in Information Technology was sparked by her older brother who was studying the course at Port Elizabeth Technikon (now Nelson Mandela University) and "would come back home showing everybody all these amazing programs that he had written, I thought … You know what, I can do what he's doing". And so began her career path. Today she is an award-winning SAP Analytics Consultant for nine years and served as a chairperson of the AFSUG Business Analytics Special Interest Group.
She is also one of only 200 SAP mentors chosen globally due to her willingness to share her knowledge and guide young professionals in the local SAP ecosystem. In 2013, she was one of five South African women selected to take part in a prestigious Techwomen Programme, sponsored by the U.S. State Department. The programme selected 78 Emerging Leaders out of 1800 applicants from Africa and the Middle-East. She spent six weeks in Silicon Valley being mentored by women from Science, Technology, Engineering and Mathematics (STEM) fields. The Emerging Leaders were placed at prominent Tech companies, i.e. Google, LinkedIn, Facebook and Autodesk.
Through her passion for promoting diversity in the ICT industry, Zimkhita was recognised as a winner of the prestigious Inspiring Fifty award that recognises women as tech trailblazers in South Africa. She is also a Global Hero finalist in the 2018 Digital Female Leadership Awards that will be held in Munich, Germany. She graduated Cum Laude with a Bachelor of Technology honours degree majoring in Information Systems from the Universiti Teknologi Petronas in Malaysia. Zimkhita has completed the Dimension Data Global Fast Track Programme in partnership with the IE Business School, Spain.