Managing Your Startups’ Cash Flow with Brex

May 26, 2020, 5:00 – 6:00 PM

Florianópolis

Michael Tannenbaum, CFO of Brex - the credit card for startups, shares how pre-seed startups can avoid the pitfalls of money mismanagement, and running out of cash. He’ll cover how to develop good financial infrastructure, benchmark spending, calibrate marketing return on investment and broadly how founders can become CFO-ready when it’s time to forecast or meet with investors.

Virtual event

About this event

 The number two reason startups fail is that they run out of cash. While frugality and bootstrapping can extend your runway, many pre-seed startups have poor tracking of their cash flow. An equally opposite problem is raising too much money and misallocating the cash or spending it too quickly. Whether you’re a bootstrapped startup or you’ve secured funding, paying very close attention to your business's cash as it ebbs and flows is vital for both long and short-term success. Michael Tannenbaum, CFO of Brex - the credit card for startups, shares how pre-seed startups can avoid the pitfalls of money mismanagement, and running out of cash. He’ll cover how to develop good financial infrastructure, benchmark spending, calibrate marketing return on investment and broadly how founders can become CFO-ready when it’s time to forecast or meet with investors. Using his own experiences at a two-year old startup, Michael will share the key elements to their financial mapping during the early days and how all of this played out when they got their influx of cash from their first, and subsequent investors.

O número dois pelas quais as startups falham é que elas ficam sem dinheiro. Embora a frugalidade e o bootstrapping possam estender sua trajetória, muitas startups pré-seed têm um rastreamento ruim de seu fluxo de caixa. Um problema igualmente oposto é levantar muito dinheiro e alocar mal o dinheiro ou gastá-lo muito rapidamente. Seja você uma startup iniciada por um bootstrap ou tenha um financiamento garantido, prestar muita atenção ao dinheiro da sua empresa, à medida que diminui e flui, é vital para o sucesso a longo e a curto prazo. Michael Tannenbaum, CFO do Brex - o cartão de crédito para startups, compartilha como as startups pré-seed podem evitar as armadilhas da má administração do dinheiro e da falta de dinheiro. Ele abordará como desenvolver uma boa infra-estrutura financeira, comparar os gastos, calibrar o retorno do investimento em marketing e, de maneira geral, como os fundadores podem se preparar para o CFO na hora de prever ou encontrar investidores. Usando suas próprias experiências em uma startup de dois anos, Michael compartilhará os elementos-chave do seu mapeamento financeiro durante os primeiros dias e como tudo isso aconteceu quando obtiveram seu fluxo de caixa de seus primeiros investidores e investidores subsequentes.

Check out what happened

Speaker

  • Michael Tannenbaum

    Brex

    Chief Financial Officer

Host

  • Vitor Bruno

    Milestone English Course

    Founder and Chief Educational Officer

Organizer

  • Luca Albertinazzi

    Startup Grind

    Country Manager

Partner

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Milestone English Course

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