About this event
Aaron Carpenter is the Chief Customer Officer at Hubnami, a social media management startup, where he oversees all sales, marketing, and user experience efforts for the company. Aaron Carpenter joins Hubnami with 17 years experience in digital marketing, ecommerce, site design, and sales most recently as Vice President of Global Marketing at The North Face.
At The North Face he oversaw all elements of the marketing mix, including e-commerce, advertising, global advertising development, in-store marketing, PR, CRM, outdoor exploration, sports marketing, and global consumer insights. Under his marketing leadership, The North Face was the first brand in the VF Corp portfolio to break the $2 billion in revenue barrier ($2.3 billion for fiscal 2014). VF Corp stock price was $20 in 2008 when he joined and it's currently trading at an all-time high above $70.
Prior to the The North Face, Mr. Carpenter was a tenured marketing executive at Levi’ Strauss & Co. He held many marketing positions throughout his 10 year career there, such as Director of Presence Marketing and Publicity and Vice President of Marketing, Licensing, and Online Sales.
Mr. Carpenter enjoys climbing, skiing, mountain biking, and running. He’s completed The North Face Endurance Challenge 50k race, and climbed Half Dome with Conrad Anker during an epic 24-hour adventure.
He holds a master’s degree in international marketing from the Graduate School of Management at the University of California, Davis.