Bastin is a mechanical engineer by education. But started working on ERP projects from the mid nineties, before settling down at Oracle working on various ERP products including Supply Chain, Financials and PLM. While he was there, he wrote a book on Oracle Supply Chain and Manufacturing. Bastin also has an MBA from Wharton.
In the mid 2000's he moved on to a fintech startup called Cashedge. He was there for 5 years and helped establish the architecture and infrastructure functions before leaving to start Apptivo. The idea was to provide an integrated business management suite for Micro and Small businesses. Over the years, Apptivo has evolved into an affordable suite of business applications to handle CRM, Projects, Suppy Chain, HRMS and Financials. Apptivo has 175K customer across 194 countries across the world. Apptivo received the PC Magazine's editor's choice award for 2015 & 2016 and also was awarded the most affordable CRM by Capterra (A Gartner Company).