Masterclass: Amplification. The Value of PR to Build Reputation & Drive Growth

Ft. Lauderdale
Wed, Feb 9, 2022, 6:00 PM (EST)

About this event


Limited attendance, please secure admission ticket to receive registration link.

  • Who: Roxana Lissa, Managing Director of Amplification for Sensis
  • What: Masterclass
  • Where: Startup Grind Virtual Event Space (link will be emailed)
  • When: Wednesday February 9th, from 6:00-7:00pm

Whether you’re a start up or scale up, the use of public relations is critical to build the reputation and image of your venture, it can also contribute to getting the attention of strategic partners, recruiting the right type of talent and perhaps even securing funding (if all the right elements align).

This masterclass will help you identify the necessary elements to ensure you can position your product/company/idea to the media and garner media interest and coverage in a very competitive media landscape.

We will also discuss the importance of building media relationships and how to position the founders and creators as experts while enhancing their reputation and driving growth simultaneously.

Sensis will also provide two (2) 30 min complimentary Public Relations consultations to the winners of a drawing to be held at the end of the event.

Expected Takeaways:
  • What is PR?
  • When is the best time to use PR?
  • How can you utilize PR to drive growth and/or help secure funding from investors?
  • In-House or Outsourced: When is the right time to engage a PR agency and/or publicist?
  • What budgets should you plan ahead from the start to ensure you have the right PR campaign?
  • How can PR work effectively with your content and social media teams?



Sensis is a full-service advertising agency that leverages compelling research to hyper-target audiences and develop strong multicultural insights. We believe that effective marketing changes consumer behavior. Our integrated capabilities (Research + Strategy + Creative + Media + Amplification + Digital) provide our clients the most effective marketing solution to a fragmented marketplace.



  • Marc Lissade

    Marc Lissade

    Startup Broward

    Executive Director

    See Bio


Wednesday, Feb 9
6:00 PM - 7:00 PM (EST)

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