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People don't buy your product. They buy your brand. The truth is, no matter how delicious your product tastes, unless you have a brand that connects with people, your success will be slowed. What really makes you stand out to accounts you want to sell your product to and consumers you want to buy your product is having a brand that connects with heads, heart and wallet. Food Brand Strategist Ainsley Moir shares how to create a food brand that sells so you can get on and off of shelves, all while creating a food brand you feel great about.
In this session, you’re going to learn the 5 building blocks your food business needs to get into more people’s homes and onto more store shelves. In today’s crowded market place, it’s not enough to simply have a delicious product it’s about having a brand that connects with people and makes them see you as the only brand to solve their need. Your brand is so much more than your logo; it’s the fuel behind everything in your company. And when done right, it fuels action within accounts you want to list your product and within consumers who can’t wait to buy your product.
The Startup Super Summit is taking place from November 16th to the 20th and features high caliber programming such as Virtual Keynote Addresses, Workshops, Fireside Chats and other entrepreneurship related sessions.
The theme of this year is RESILIENCE and all of our official Global Entrepreneurship Week complimentary sessions aim to assist entrepreneurs in building a better future for us all.
Join us as we empower entrepreneurs throughout the world seeking to transcend the concerns and challenges brought about by the current global public health crisis.
For the full Startup Super Summit agenda visit https://startupsupersummit.com
Healthy Food & Beverage Group
Ainsley Moir is the host of the Food Founders™ Podcast, the Author of Branding Beyond Logos and the founder the Healthy Food & Beverage Group. As a Food Brand Strategist, Ainsley helps food companies build food brands that get on and fly off account's shelves all while helping food founders create a brand they're aligned to.