When it comes to creating innovative products, the rules don’t apply. The same is also true of launching them. Traditional methods of market research and marketing simply don’t work. So what does…? In this talk, Shannon Roddy uncovers three principles to successfully launch an innovative product from development to release. In this talk, he will discuss ideas like why you should observe your customers (not listen to them), how to know if your customers will truly love your products, and why there’s no such thing as a late product launch. Encompassing stories from dozens of companies and entrepreneurs, this presentation is guaranteed to both inspire and delight. The Startup Super Summit is taking place from November 16th to the 20th and features high caliber programming such as Virtual Keynote Addresses, Workshops, Fireside Chats and other entrepreneurship related sessions. The theme of this year is RESILIENCE and all of our official Global Entrepreneurship Week complimentary sessions aim to assist entrepreneurs in building a better future for us all. Join us as we empower entrepreneurs throughout the world seeking to transcend the concerns and challenges brought about by the current global public health crisis. For the full Startup Super Summit agenda visit https://startupsupersummit.comTHE STARTUP SUPER SUMMIT: FLORIDA SESSIONS
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