From Local to Global: The Role of AI in Digital Marketing Workshop

For most startups and businesses, scalability and tapping into an international market will be the defining factor to their survival and success. This April, discover the power of AI in global marketing. In this workshop, you'll learn how AI can transform your marketing strategies and drive business growth. We'll explore real-world examples of AI in action and show you how to leverage AI tools to optimise your branding, messaging, and customer engagement across different markets.

Discussing the latest AI tools available we have two top marketing professionals locally. Our very own Mark Wilson Group Head of Marketing Technology @ Lottoland & Co-Director Startup Grind Gibraltar and James Victor Co-Founder & Director @ Kensho Marketing

Mark will be covering (live streaming from Australia):

AI technologies including machine learning and generative AI will enable machines to perform increasingly complex tasks, both for marketers and consumers.

These tools continue to revolutionise the way marketers approach problem-solving and decision-making, but there are both risks and opportunities that lie within.

Risks and benefits of AI

• Advanced machine learning at scale (predictive modelling, personalisation)
• Generative AI and automated content (e.g. ChatGPT)

The Power of Data

• Harnessing and acting on data 

James will be covering (live in-person)

• Overview of AI tools for branding and tone of voice, including natural language processing
• Examples of how Kenshō uses AI in its service offering for global clients

This will be followed by a Q&A and discussion on the advantages and limitations of using AI in global marketing, including ethical considerations. 

*This is a morning session in the Atlas Room, Sunborn Yacht Hotel with breakfast included. Only in-person tickets, max. 30 places available*