is currently in stealth mode with a new venture, Big Data for Humans. He was one of the original co-founders of Maxymiser
and led the development of its product, engineering and technical services groups since inception. B
ased in the Edinburgh office, Peter
led the Strategic Solutions and Alliances group, who were responsible for research and development for the next generation of Maxymiser's
solutions and integrations via a network of global partners. Prior to Maxymiser, Peter
consulted for a number of businesses in the media, retail and marketing sectors including Lexis Nexis
and Somethin' Else
, a leading media content producer.
With over 17 years of experience in the retail industry, Peter
was also the founder and Managing Director of Fopp Ltd
, an entertainment retailer in the United Kingdom, where his strategy and long-term vision helped propel the brand's growth and resulted in its sale to HMV plc. Peter received a fast track PG Dip M from the Chartered Institute of Marketing in 1997.