Starting out in the IT business, Magnus and some of his friends from the University in Gothenburg founded the internet consulting agency – Mind.

In a short time Mind became a big success, however Magnus missed the entrepreneurial world. Prior to being noted on the stock market Magnus decided to go back to where he started and sold his shares, this was just in time before millennium IT crash.

Mind ended up facing the IT crash and being de-noted from the stock market, but Magnus lucked out. This money was the starting point for his career as an investment angel.

After Mind he started the company Visit Technology Group where he still operates as CEO. He also invested in a Nano tech company, and in Tradedoubler. Just one year after his investment of 5 MSek in Tradedoubler his shares were worth 220 MSek. Tradedoubler was started by his friends " Martin Lorentzon & Felix Hagnö".

We all know what happened next, a unicorn was born.

From here Magnus made investments in companies such as, Bookatable, today European leader in online reservation platform for restaurants, which was sold for over a billion SEK last year.