Sven-Olof Bodenfors (Forsman & Bodenfors)

Chalmerska huset - Södra Hamngatan 11 Gothenburg, 411 14 Gothenburg
Sat, May 3, 2014, 10:00 AM (CEST)

About this event

Welcome to the pre-launch of Startup Grind Gothenburg at Gothenburg Startup Hack! We will kick off on May 3rd by listening to the personal story of one of Gothenburg's greatest legends.
Sven-Olof Bodenfors, born in 1946, is Senior Advisor for the F&B Group. He is also CEO of consultancy company Bodenfors Case AB.
Graduated an Industrial Designer in 1970, and after five years of succesful design business, Sven-Olof Bodenfors converted to advertising and brand communication work in the mid-seventies. He soon became an acknowledged creative in the Swedish advertising- and media landscape.
In 1986, he founded Forsman & Bodenfors in Gothenburg together with childhood friend Art Director Staffan Forsman built on the strong idea of providing long term brand consistency, combining world class creativity with long-lasting business relations with Swedens top clients, eg. Volvo and Ikea.
Within the 17 years of Sven-Olof’s leadership as CEO, the F&B Group grow from five to more than one hundred employees, counting over twenty equal partners and new specialist companies like design agency Happy F&B and retail consultancy Kollo.
F&B is today a well-respected agency group worldwide and internationally top-ranked for more than two decades, F&B is holding an outstanding collection of International creativity awards, including Grand Prix from Cannes Cyber Lions, Eurobest NY Festivals, ADC etc. Sven-Olof has served in several international juries like D&AD, NY Festivals, Cannes Lions (both Film and Press Juries) and was also the jury president for Eurobest in 2003.
Today he runs his own consultancy in brand- and communication driven business development strategies named Bodenfors Case, often in close co-operation with design companies like Happy and communication- and PR strategists like Grayling where he alson serve as advisor to the CEO.
Sven-Olof is former chairman of HDK (School of Crafts and Design in University of Gothenburg), Design & Research Network, The National Council for Architecture, Form & Design and recently the Swedish Goverment’s expert panel on development of Cultural and Creative Industries. For almost a decade he was in the board of Swedish Trade Council.
He is chairman for the Gothenburg International Film Festival and Lots Design & Innovation, he is board member of Stampen Media Group and their subsidiaries in events, sponsoring, gamification, and also serve in the board of Bergsala AB (Nintendo) game publishers and game developers.

Speaker

When

Saturday, May 3
10:00 AM - 12:00 PM (CEST)

Where

Chalmerska huset
Södra Hamngatan 11
411 14 Gothenburg

Chalmerska huset
Södra Hamngatan 11 Gothenburg411 14

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