Nir Eyal is the author of two yellow books on the shelf today. He is an author having reached National and Wall Street Journal Best-Seller status.
The first of the two we will discuss at this event resides at the offices of Facebook, Google, Paypal, and Slack, and Microsoft CEO, Satya Madella, recommended it to all of the company's employees. Hooked - How to Build Habit-Forming Products gives product creators large and small an inside look at the psychology behind the apps that we use every day, and how to replicate the same methodologies. -- for societal good.
We will discuss, in brief, the Hook Model and each of its four steps: Trigger, Action, Variable Reward, and Investment and how startups may implement this into their new products. The incredibly powerful structure that Nir exposes here can be directly applied to many types of products.
Eyal's most recent book, Indistractable - How to Control Your Attention and Choose Your Life, is aimed at the user of these incredibly hard-to-put-down products. By design, our devices and the engines within them are built in such a way that makes them difficult to overcome.
In the latter portion of this chat, we will learn about traction and DIS-traction, the difference of an internal and external trigger (what's happening around us or within us that drives us to the screen), how to master our own psychology, and "hack back" our own apps and devices so that we can use them as we wish, not when large companies want us to. Those who allow technology to control their every moment will not live the life they wish to lead, simply because of the constant DIS-traction caused.
As entrepreneurs, product leaders, and consumers alike, we're highly confident that you will find this talk a great use of time. If not for your business, tune in for yourself.
Author, Hooked
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How …
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Martin Moscosa is a product and community leader with a background in tech and education. He was the director of the Academy at Wizeline, Mexico's leading startup, where he developed tech programs and partnerships to create advanced generations of technologists in the emerging markets in Mexico, Vietnam, Thailand.
At Tec de Monterrey -LatAm's leading technical University and among the best 160 in the world and ranked as top 5 in LinkedIns Top Attractors list- Martin was able to inspire younger generations to aim for greater opportunities by rekindling the relationship with top tech companies such as Microsoft, Google and Facebook among others and increasing by over 200% the number of students applying and landing a job in such companies. Also inspired students to pursue their dreams through entrepreneurship.
Prior to his corporate life, Martin was an entrepreneur with startup Epicnest one of the first tech coworking spaces in Guadalajara, going from 178sqmt (583sqft) to over 1,000sqmt (3,300sqft) in less than a year. A thriving space that has helped hundreds of entrepreneurs and startups in the past years to kickstart their projects.
In his free time, he runs Startup Grind in Guadalajara one of the biggest startup communities in the world -with prescence in over 600 cities and 125 countries - supported by Google for Startups. Martin has connected and inspired over 4,000 members locally; through his network, he has invited and made connections with key members in the ecosystem such as Santiago Zavala (500 Startups), Gabriel Charles (Wayra), Jose Rodriguez (Bitso) and others.
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Photography and Video editing are some of his hobbies, he is a cat person who is always up for a cup of coffee or tea looking to help others.
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Passionate about innovation and marketing, with a strong focus on execution, he believes in the ecosystem and in the development of the culture of innovation. Expert of innovative processes and products that he realizes through techniques for lateral thinking, design thinking, the lean startup method and LEGO®SERIOUS PLAY®. He started working for multinational, in recent years he became consultant, currently collaborates with the Cuneo's Chamber of Commerce for innovation and marketing. He graduated - working full time - in Economics from the University of Turin, specializing in Management and Entrepreneurship with a postgraduate course degree at the University of Genoa. He started his career in sales and then gradually transformed his profile, achieving new specialisation in Strategic Marketing, Big data & business Analytics, Digital Transformation & Business model at the Sole24Ore Business School. He participated in open innovation programs in multinationals, carrying out lean startup and strategic marketing projects. He teaches marketing and business development, he created the Facebook community "Marketing and Innovation in Granda", founded Great Innova,the first innovation festival for non-metropolitan areas where he is in charge as President. He is also director of the Cuneo's chapter of Startup Grind.
Ha dedicado los últimos años a proyectos vinculados a la industria de la innovación y emprendimiento. Trabajando en aceleradoras como Startup Chile, apoyando y acelerando a emprendedores de todo el mundo, y también trabajando con startups para el mundo corporativo, poniendo en práctica la innovación abierta con prestigiosas compañías del país.
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Gran visión de futuro que me permite aplicarla a a consecución de objetivos propuestos.
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