A conversation with Nir Eyal, bestselling author of Hooked and Indistractable

Guadalajara
Wed, Oct 28, 2020, 7:30 PM (GMT-3)

About this event

Nir Eyal is the author of two yellow books on the shelf today. He is an author having reached National and Wall Street Journal Best-Seller status.

The first of the two we will discuss at this event resides at the offices of Facebook, Google, Paypal, and Slack, and Microsoft CEO, Satya Madella, recommended it to all of the company's employees. Hooked - How to Build Habit-Forming Products gives product creators large and small an inside look at the psychology behind the apps that we use every day, and how to replicate the same methodologies. -- for societal good.

We will discuss, in brief, the Hook Model and each of its four steps: Trigger, Action, Variable Reward, and Investment and how startups may implement this into their new products. The incredibly powerful structure that Nir exposes here can be directly applied to many types of products.

Eyal's most recent book, Indistractable - How to Control Your Attention and Choose Your Life, is aimed at the user of these incredibly hard-to-put-down products. By design, our devices and the engines within them are built in such a way that makes them difficult to overcome.

In the latter portion of this chat, we will learn about traction and DIS-traction, the difference of an internal and external trigger (what's happening around us or within us that drives us to the screen), how to master our own psychology, and "hack back" our own apps and devices so that we can use them as we wish, not when large companies want us to. Those who allow technology to control their every moment will not live the life they wish to lead, simply because of the constant DIS-traction caused.

As entrepreneurs, product leaders, and consumers alike, we're highly confident that you will find this talk a great use of time. If not for your business, tune in for yourself. 

Startups

Prosper Points

Prosper Points is a mobile app that rewards employees for the responsible smartphone and social media consume during the work times. This works as a SAAS of safety, wellness and productivity for companies. Improve your mental health, prevent accidents and boost productivity in your organization.

Focust.io

Focust.io acts a notification filter on all of your work devices so that you can stay Focust on your task. All notifications feel urgent, so we derail our flow to respond. In reality, few notifications need our attention right now. If it's urgent you'll know it. All other stuff won't disrupt you. Close your virtual office door. Control Notifications. Get work Done.

Habits.ai

Happier, Healthier and more productive workplaces Somos una plataforma B2B de bienestar y productividad. A través de inteligencia artificial, gamificación y ciencia del comportamiento, creamos culturas de bienestar, incrementando el compromiso, la productividad, la lealtad y la salud de tus colaboradores.

Speaker

Mentors

Panelist

Moderators

  • Rafael Carbone

    Rafael Carbone

    Startup Grind

    Co-Director

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  • Salvador Molina

    Salvador Molina

    Startup Grind

    Co-Director

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When

Wednesday, Oct 28
7:30 PM - 9:30 PM (-03)

Brought to you by

  • Martin Moscosa

    Martin Moscosa

    Director & Entrepreneur

    See Bio

Brought to you by

  • Martin Moscosa

    Martin Moscosa

    ADPList

    Founding Guadalajara Director

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  • Lucia Aranguren

    Co-Director

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  • Pablo Lascurain

    Pablo Lascurain

    Founder of DSV10, inDIP & Contrapeso. Leading 4Founders, Startup Grind Latam & 4Women.

    Founder

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Partners