Our guest speaker, Anh Dinh will go through the creative process to discover the nuances and thoughtfulness that is required at each step of co-branding, from project initiation to final sign off. She will also share real-life examples of co-branding projects. The main takeaways from this talk will include learning how to determine what the ask is in a co-branding project, the difference between rebranding and co-branding, and applying design fundamentals. This event is for anyone who wants to understand the creative thinking and branding strategy behind building a co-branded visual identity. It is for entrepreneurs, designers, brand managers, business owners or anyone who is simply curious about co-branding.