Mr. Chen graduated from South China University of Technology (School of Computer Science) in 2010. In 2007 when Apple and Android smart phones hit the mass market, he started his own mobile app development studio with his classmates to try their hands in the Mobile Internet industry. In 2009 he formed a mobile app development division for Integrated Cyber Media. A year later, April 2010, Youmi Media was born. It has grown to be one of the biggest mobile ad networks in China with over 20 billion ad impressions and counting.