Hong joint the Innovation Center of Merck as an MBA fellow of the Collége des Ingeniéurs in 2016. Since then he supported the development of the external activities including the Accelerator and Hackathons. He focuses now on managing the Accelerator Program with its major objective to find the right collaboration partner for Merck. Furthermore, he is involved in setting up the Merck China Accelerator in Shanghai. Hong holds a double degree MSc. in Business Administration and Mechanical Engineering from RWTH Aachen and Tsinghua University.

Hong 2016年在法国Collége des Ingeniéurs读MBA时加入了默克创新中心。从那时起，他辅助公司外部活动的开展，包括加速器和黑客松。他现在专注于管理加速器项目，其主要目标是为Merck寻找合适的合作伙伴。此外，他还参与默克中国加速器在上海的设立。 Hong拥有多个硕士学位包括德国亚琛工业大学和清华大学的工商管理和机械工程专业双学位。

Alex is a member of Merck China, focusing on innovation strategy and digitalization initiatives under Strategy & Transformation. He is also guiding digital efforts of China Innovation Hub. Advancing product & service innovation and digitalization from a corporate competitive advantage perspective through to commercialization with customer value in mind, Alex is enthusiastic about innovation mindset cultivation internally and with communities.

Alex is experienced in strategic planning, corporate practices, and digital product & service development across industries. As a product owner of a caregiver business venture, he has been keeping abreast of start-up ecosystem development. Alex earned his MBA from HKUST Business School and Bachelor Computer Engineering from UNSW Australia.

Alex是默克中国的成员，在战略与转型部内专注于创新战略和数字化举措。他也在指导中国创新中心的数字化工作。热衷于从企业竞争优势的角度推进产品和服务的创新、数字化、和商业化，并以客户价值为中心，Alex对内部创新思维培养与社区合作充满热情。

Alex在战略规划、企业实践、以及数字产品和服务开发方面有跨行业的经验。曾作为一家照料者/护理者企业的产品所有者，他一直关注创业生态环境的前景。Alex获得香港科技大学商学院工商管理硕士学位和澳大利亚新南威尔士大学计算机工程学士学位。

​Previously served as Business Advisory for E-Commerce company such as Groupon Malaysia, Living Social Malaysia, Lazada Malaysia, Hulala, Dealmates etc

Passionate with E-Commerce, has up to 8 years background in communications, project management, strategic planning and business development which provides his client with unique advantages. He helped several start-ups increase sales and company worth up to 10mil.

Experienced in E-Commerce, IP Exchange and facilitated up to 3 Tech Start-ups for commercialisation in China.

Current -Focusing on Technology Transfer, Tech Licensing, IP services etc in China