Influencer Marketing for Startups - Folke Engholm, Founder & CEO, Viral Access

Wednesday, July 20, 2022, 11:00 AM – 1:00 PM UTC

Influencer marketing for Startups

Virtual event
Fireside Chat

About this event

Influencer marketing for Startups

For the July edition of Startup Grind, we are exploring influencer marketing.

Is influencer marketing right for you?

How does it work?

How do you get started with a limited budget?

We are proud to have Folke Engholm, Founder & CEO of Viral Access, on stage to help you get started:

How do you get attention?

How to work with micro-influencers to drive sales?

How do you break through the digital noise and get a KOL to work with you?

Folke is a serial entrepreneur and China veteran specialising in the digital and social space. He is known as the person behind the brand Daniel Wellington's success in China and Asia. Folke established micro-influencer KOL marketing as we know it today.

Get your free ticket today and join us on the 20th of July at 7 PM HKT (1 PM CET)

Check out what happened


  • Folke Engholm


  • Javen Zheng

    Link Trust Capital

    Startup Grind Guangzhou Chapter Director

  • Matias Mann

    E-Commerce Industry Leader / Co-Director

  • Chance Jiang

    Chatek LLC

    Startup Grind Guangzhou Advisor

  • Carel van Apeldoorn

    Startup Grind Guangzhou Advisor

  • Adeh DeSandies

    Startup Grind China

    Startup Grind Guangzhou Mentor