Influencer marketing for Startups
For the July edition of Startup Grind, we are exploring influencer marketing.
Is influencer marketing right for you?
How does it work?
How do you get started with a limited budget?
We are proud to have Folke Engholm, Founder & CEO of Viral Access, on stage to help you get started:
How do you get attention?
How to work with micro-influencers to drive sales?
How do you break through the digital noise and get a KOL to work with you?
Folke is a serial entrepreneur and China veteran specialising in the digital and social space. He is known as the person behind the brand Daniel Wellington's success in China and Asia. Folke established micro-influencer KOL marketing as we know it today.
Get your free ticket today and join us on the 20th of July at 7 PM HKT (1 PM CET)
Folke is a serial entrepreneur and China veteran specialized in the digital and social space. Folke is most known as the man behind the Daniel Wellington success in China and Asia introducing Micro KOL marketing as we know it today.
Folke did his master’s degree in international business at Bond University, Australia, where he earned a scholarship to attend his last semester at China's…
Folke is a serial entrepreneur and China veteran specialized in the digital and social space. Folke is most known as the man behind the Daniel Wellington success in China and Asia introducing Micro KOL marketing as we know it today.
Folke did his master’s degree in international business at Bond University, Australia, where he earned a scholarship to attend his last semester at China's number one university, Tsinghua University in Beijing.
Starting his first business in his teens, it taught him a lot of things. Most importantly, he learned to make every cent count, a motto that would help him to grow as an entrepreneur.
In 2015, Shenzhen, China, he founded Viral Access, which today is known as Asia's leading Micro-KOL company. Thanks to an early identification of a market set to boom, a strong team delivering excellent performance, and great support from its clients, Viral Access has grown to maintain its position as market leaders. Today, Viral Access has a team of over 100 staff, working together with over 10,000,000 Micro-influencers to run client-based campaigns adding thousands of Micro-influencers per month to its network.
Folke likes to view himself as a coach and believes in efficient & flat organizations. He also highly values the spirit of teamwork and believes there must be a do-no-evil aspect in all business activities. People might think that his role as CEO and Founder of Viral Access comes first, but his main role is being a family man, to be a good husband and a father to his two kids.
When he finds the time, he tries to either play tennis, squash or golf.
------------------------------
About Viral Access
Viral Access was established by Folke Engholm in 2015 in Shenzhen, China, with the primary focus of introducing Micro KOL marketing in Asia. With the expertise in social media marketing and years of experience working with KOLs, Viral Access successfully became the leading social communication company in Asia.
Viral Access developed a unique Micro KOL marketing model and strategy to help brands deliver their brand values. Today, Viral Access has the largest Micro KOL database in Asia with over 10,000,000+ KOLs. Backed by more than five years of experience, Viral Access currently has more than 150 staff located in China, HongKong, Taiwan, and Malaysia. Viral Access provides a one-stop service from creative to logistics. The service ranges from initiation of the creative idea, strategic consulting, influencer selection and communication, to content quality assurance, and data & marketing analysis.
Viral Access is an AI and data-driven social communication company— helping brands to tell their stories through social. By pairing brand with relevant micro and nano influencers that help brands to increase awareness, engagement, and conversion. We have the systems and team in place to support large scale communications throughout Asia.
Link Trust Capital
Startup Grind Guangzhou Chapter Director
View Profile
E-Commerce Industry Leader / Co-Director
View Profile
VC Industry Leader
View Profile
Chatek LLC
Startup Grind Guangzhou Advisor
View Profile
Startup Grind Guangzhou Advisor
View Profile
Startup Grind China
Startup Grind Guangzhou Mentor
View Profile