Kim is the founder of ParkLU, a KOL marketing platform connecting brands with WeChat, Weibo and video creators. After moving to China in 2010, Kim successfully built a digital marketing agency for cross-border e-commerce. Realizing the effectiveness (and challenges) of KOLs, Kim decided to combine data-driven technology with community know-how, so brands can easily match, manage and measure KOL campaigns in days, not weeks.

Kim是ParkLU的创始人，ParkLU是将品牌与微信微博和视频创作者连接起来的KOL营销平台。 Kim在2010年搬到中国后成功建立了跨境电子商务数字营销机构。 Kim认识到KOL的有效性（和挑战），决定将数据驱动技术与社区知识结合在一起，因此品牌可以在几天内（而不是几周）轻松匹配，管理和测量KOL广告系列。