Kim is the founder of ParkLU, a KOL marketing platform connecting brands with WeChat, Weibo and video creators. After moving to China in 2010, Kim successfully built a digital marketing agency for cross-border e-commerce. Realizing the effectiveness (and challenges) of KOLs, Kim decided to combine data-driven technology with community know-how, so brands can easily match, manage and measure KOL campaigns in days, not weeks. Kim是ParkLU的创始人,ParkLU是将品牌与微信微博和视频创作者连接起来的KOL营销平台。 Kim在2010年搬到中国后成功建立了跨境电子商务数字营销机构。 Kim认识到KOL的有效性(和挑战),决定将数据驱动技术与社区知识结合在一起,因此品牌可以在几天内(而不是几周)轻松匹配,管理和测量KOL广告系列。
Thursday, May 18, 2017
10:30 AM – 1:30 PM UTC
10:30 AM | Networking and Food |
11:30 AM | Fireside Chat |
12:30 PM | Make Friends! |