Natasha D'Souza (Journalist, Strategist, Speaker)

Spaces Lee Garden 3 - 4/F Lee Garden Three, 1 Sunning Road, Causeway Bay Hong Kong, 0000 Hong Kong
Tue, Oct 15, 2019, 6:30 PM (HKT)

About this event

A Startup Grind Media Special: How to Get Global Media Coverage for your Startup & Grow your Reputation as a Founder

In a world saturated with information, getting your business noticed proves a constant challenge. Global media coverage, when pursued strategically, can be valuable. 

So too is building a credible reputation as a founder within your industry. The ultimate outcome of any media coverage and reputation building activity is not just to "show" how amazing your company is/you are, but to meet your business goals whether that is attracting new customers, building brand equity or getting the attention of investors.


Join business journalist and growth strategist Natasha D'Souza in an in-depth session as she deconstructs how to build and manage a thriving PR and communications function for your startup...without breaking the bank. 

The session will be moderated by Amrit Sethi and will cover:
- How to get your "communications" house in order
- A lean, mean strategy to get your PR activity up and running in 60 days
- What's worthy of a press release and what isn't
- How to build relationships with journalists (ethically!) and pitch them the smart way
- Developing a content strategy aligned with your startup
- Why building your reputation as a founder can be beneficial for your business

And much more!

Speaker

  • Natasha D'Souza

    Natasha D'Souza

    Journalist, Strategist, Speaker

    Natasha is a journalist, business strategist and speaker committed to sharing the Asia success story with the world. Her passion for storytelling is driven by a desire to reveal powerful shifts in technology, culture and human advancement - particularly in fast-moving Asian markets - and how they create opportunities to reimagine and reshape the way we live, work and create.

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  • When

    Tuesday, Oct 15
    6:30 PM - 8:15 PM (HKT)

    Where

    Spaces Lee Garden 3
    4/F Lee Garden Three, 1 Sunning Road, Causeway Bay Hong Kong0000

    Brought to you by

    • Jens Wernborg

      Jens Wernborg

      Startup Grind Hong Kong

      Director

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    • Margaret Leung

      Margaret Leung

      Startup Grind Hong Kong

      Co-Director

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    • Amrit Sethi

      Amrit Sethi

      Excella Travel

      Startup Grind Guest Moderator

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    • Keith Engine

      Keith Engine

      Startup Grind Hong Kong

      Mentor

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    Partners