After discovering the benefits first hand of going low carb and low surger, co-founders Kristoffer and Victor still craved one of their favorite sugary snacks, cookies!

So the friends who had zero baking experience, used Kristoffer's mom's oven, aprons, and begin working on the world's first keto friendly cookie. After twenty something tries, they created a cookie that was low carb, low sugar, and delicious that they could enjoy while living the keto lifestyle.

The guys turned that recipe into a business with Nui. The cookies, which now come in multiple flavors, contain only one gram of sugar each and fats like coconut oil and grass-fed butter. This was enough to get A-Rod to bite during his guest appearance on ABC's Shark Tank.