Join us as we welcome Noel Durity, Founder of Twist It Up Comb! Noel just finished pitching the Sharks of ABC's hit show Shark Tank and is experiencing the Shark Tank Effect!
In today's world where films such as Black Panther and Nappily Ever After have encouraged people with African-American roots to embrace their heritage, Twist It Up hopes to become part of the movement to push this culture to go natural as a symbol of identity, pride and strength.
You are truly the most beautiful representation of yourself when you have the courage to be yourself.
Twist it Up Comb
Founder
Noel emigrated from Trinidad and Tobago to the U.S. at age 4 with his parents, from whom he was taught the importance of dedication and a good work ethic, along with his grandparents.
While Noel worked as a real estate broker he was looking for a quick and easy way to wear his hair naturally, while maintaining a professional and corporate friendly look. He found a YouTube tutorial on how…
Noel emigrated from Trinidad and Tobago to the U.S. at age 4 with his parents, from whom he was taught the importance of dedication and a good work ethic, along with his grandparents.
While Noel worked as a real estate broker he was looking for a quick and easy way to wear his hair naturally, while maintaining a professional and corporate friendly look. He found a YouTube tutorial on how to create natural twists in afro-centric hair using a tennis racquet and that was the beginning of Noel's journey.
In 2015 he shrank the idea, created his first Twist It Up prototype in 2016 and in 2017 began testing his product on the market.
Noel landed the opportunity to pitch his product on Shark Tank in 2018 and struck a deal with Daymond John and Mark Cuban for a $225,000 investment and total 25 percent kickback!
Startup Grind
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