Noel Durity (Twist It Up Comb)

Eureka Building - 1621 Alton Pkwy Irvine, 92606
March 20, 2019, 6 p.m.

About this event

Join us as we welcome Noel Durity, Founder of Twist It Up Comb! Noel just finished pitching the Sharks of ABC's hit show Shark Tank and is experiencing the Shark Tank Effect!

In today's world where films such as Black Panther and Nappily Ever After have encouraged people with African-American roots to embrace their heritage, Twist It Up hopes to become part of the movement to push this culture to go natural as a symbol of identity, pride and strength.

You are truly the most beautiful representation of yourself when you have the courage to be yourself.


Noel Durity (Twist It Up Comb)

Noel Durity

Founder - Twist it Up Comb

The idea for Twist It Up was born out of convenience and necessity. While Noel worked as a real estate broker he was looking for a quick and easy way to wear his hair naturally, while maintaining a professional and corporate friendly look. He found a YouTube tutorial on how to create natural twists in afro-centric hair using a tennis racquet and that was the beginning of Noel's journey.

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March 20, 2019
6 p.m. - 9 p.m.


Eureka Building
1621 Alton Pkwy Irvine, 92606

Brought to you by

Jessica Acosta Jaquez

Jessica Acosta Jaquez

Startup Grind