Ajaita Shah is the Founder of Frontier Markets and the President of Frontier Innovations Foundation.
Frontier Markets is a rural marketing, sales, and service distribution company based in Jaipur, which provides access to affordable and quality consumer durables to low-income households across Rajasthan; focusing on products in clean energy, agriculture, health, and water sanitation.
Frontier Markets is a sales and marketing distribution company with a mission to reach low income households in emerging markets. Frontier Markets works with microfinance institutions and locally trained field staff to educate, relate, and reach households providing them access to high social impact and affordable products, and customer service. Frontier Markets started operations in rural India and are working with clean energy products like solar lighting and smokeless stoves. Frontier Markets’ innovative marketing and sales channel will open new opportunities for manufacturers to create affordable and relevant products for rural markets. Frontier Markets becomes THE scale solution for manufacturers creating products for rural markets, focusing on areas like clean energy, healthcare, and livelihoods. Frontier Markets’ mission is to provide over 10 million products to 30 million households in India by 2016, and become a global leader in rural distribution and products for low-income households.
We are excited to host her and learn from her entrepreneurial journey on social impact.