“What success metrics should I be tracking?” If you build or market products, you’ve likely asked yourself this question. How are successful digital-first businesses measuring themselves and what is the right way to measure your business?

In this session, Eric Surjawinata, Customer Success at Mixpanel, will help you to understand:

• What makes a good metric
• How to avoid common mistakes in setting metrics
• Introduction to the Mixpanel Measurement Framework
• Sample metrics for different industries

By attending this event, You will get an opportunity to participate in a survey to win 150.000 GoPay Balance (for 10 winners)!

About the Speaker

Eric works with Mixpanel customers across APAC, helping them to find business success through the use of product analytics. He's spent 10+ years in SaaS companies, mainly focusing on SaaS customer success in companies like HPE and Micro Focus. Eric has also spent several years working in the US, and holds an MBA from The University of Chicago Booth. Outside of work, Eric has a strong interest in IoT, food,...and sleep!

About Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. For more information, visit: www.mixpanel.com.