Masterclass: Steps to Becoming a Social Media Influencer in 2020

Jan 18, 2020, 8:00 – 10:00 AM

Alfajiri Hub Maboneng, 2nd Floor Main Change building, 20 Kruger Street, Maboneng Precinct, Johannesburg, 2090

Learn about the secrets of social media from business and influencer expert Lehlogonolo Malatje . Join us for a 2 hour masterclass followed by networking mixer.

In-person event

About this event

Learn about the secrets of social media from business and influencer expert Lehlogonolo Malatje . Join us for a 2 hour masterclass followed by networking mixer.

Do you have questions about social media? Struggling to gain your business or your own exposure on Instagram, Facebook or Youtube? Do you want to learn how to monetise your social media or convert followers into sales?

Join us on the 18th of January 2020 at Alfajiri Hub, Maboneng to learn the secrets of social media. 

Our guest Lehlogonolo has established a career in social media, not only monetising his personal account but growing brand and start up companies too.

Lehlogonolo Mathekgane (born 17 August 1993) known professionally as Lee, is a South AfricanMedia specialist,Film/Television Producer,Influencer based in Johannesburg.

He is the founder of CMTV & Creative Media Films.

CMTV is an online broadcasting channel that focuses on lavish lifestyle and red carpet. CMTV has done interviews with high profile personalities like Bonang, Somizi, Cassper Nyovest and more.

Lee has produced Some visuals for Cremora, Maggi Noodles, SANRAL and many more.  You can view the videos on his Vimeo channel under creative Media.

Last year Lee had an opportunity to do influencer campaigns for several brands like ZARA, Domestos, Capitec, Corona, Sanlam, Autograph Gin, Homesuite Hotels, GQ Magazine and more.


- How to grow your following

- How to create a social strategy

- How to earn money as an influencer and increase sales as a business

- How to spot fake followers and likes on social

- How to work with influencers for brand exposure and how much should you pay?

- How to use paid social media ads (Facebook/Instagram)

- How to create a social media kit for brands including stats and how much you should charge

- Find your niche on social media and monetise it

- How to create a believable brand online

- How to create Value-Added content

- How to get invited to exclusive brand events and added to Press Releases lists

- How to grow audience international

- What apps will help your social media grow

- How to win Instagram algorithms

- How to spot, being tricked by brands and influencers

- How to optimise ads and influencer marketing on a small budget

- How to maintain relationships with brands and influencers

And so much more...

The 2 hour masterclass will finish with a Q&A, followed by a networking mixer for both brands and influencers to make contacts over wine sponsored by ReBeth wines.

*Drinks on arrival

Check out what happened


  • Lehlogonolo Mathekgane




Welcome remarks
Masterclass commences
Closing remarks


  • Beth Malatji

    ReBeth wines



  • Samuel Ngobeni

    Fottis Finance

    Chapter Director

  • Brian Mlambo

    Akha Ventures

    Ecosystem Builder


Alfajiri Hub Maboneng logo

Alfajiri Hub Maboneng

GoDaddy ZA logo

GoDaddy ZA

Payfast logo


About Startup Grind

This is Startup Grind. We are the world’s largest startup community.

Our Mission

To give startups everywhere the education and opportunities they need to build, grow, and scale their companies.

Our Values

We believe in making friends, not contacts. We believe in giving first, not taking. We believe in helping others before helping yourself.

Tools & Discounts for Startups

Take advantage of resources and offers provided by organizations we know and love, designed to help you navigate the startup journey.

Global Conference

Our annual flagship event in Silicon Valley brings together thousands of startup teams, investors and organizations from all over the world.

Join the Startup Membership

This membership gives you free access to networking, events, mentorship, office hours, and other exclusive opportunities curated by Startup Grind HQ.