Ran Neu-Ner is the Co-CEO and Co-Founder of The Creative Counsel. He graduated from university with a B.Com and a CFA. Thereafter he started number of business ventures including a wholesale, mobile, shoe import business and an electronics company. In 2001 Neu-Ner started The Creative Counsel, a below-the-line activations company, with school friend Gil Oved. The company started as a two man agency with a zero capital base and with no knowledge of promotions. Today it's the largest advertising group in South Africa by staff and turnover. Ran and Gil serve as Co- Group CEOs.

The Creative Counsel boasts a R600 million turnover, 1000 permanent employees, runs around 300 campaigns a year and up to 15 000 temporary activations staff in the field on any given day.

The Creative Counsel founders and owners, Gil Oved and Ran Neu-Ner won the CNBC All Africa Business Leader Awards Young Business Leader of the Year 2014 – Southern Africa and were also announced as the overall winners of the 2015 Sanlam/Business Partners Entrepreneur of the Year competition.