Selling direct online increases your reach. With an online store, your profits are no longer limited by the number of customers that can physically visit your brick and mortar location. You can sell across towns, states, and even across borders, removing all geographical limitations.

Your online store also allows you to cater to shoppers who find it more convenient to browse and buy at times when retail locations are not traditionally open. Online shopping can save time for both the buyer and retailer, reducing phone calls about availability, specifications, hours of operation or other information easily found on company and product pages.

An ecommerce system provides real time data and analytics about your products and your customers. You can see how people interact with the site, what products interest them, what they left in their cart and how much the average purchase was. Valuable metrics that allow you to make adjustments to meet your customer’s needs. Join us as we uncover this subject alongside Warrick Kernes. Warrick is a serial entrepreneur with 11 years eCommerce experience in South Africa and Europe. Winner of London’s 2009 Young Businessman of the Year Award. Founder of the SA award-winning online store Action Gear (founded 2010, exited 2018), which turned over R21million in 2018. He is also a guest lecturer on eCommerce at WITS Business School to MBA students and he has also talked on eCommerce for JP Morgan (S&P 500). Warrick sits on the Education Committee for the eCommerce Forum Africa and is also a regular contributing writer for the SA Entrepreneur Magazine.

In 2017 Warrick founded the Insaka eCommerce Academy and is now dedicated to growing SA’s eCommerce industry through these online learning courses and the Insaka Community.