Fireside Chat with The Alley 鹿角巷

Johor Bahru
Iskandar Space, Afiniti Medini - Unit 02-02, Lvl 2, CIMB Leadership Academy, No 3, Jalan Medini Utara 1, Medini Iskandar, Johor Iskandar Puteri, 79200
June 26, 2019, 7 p.m.

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About this event

Originated from Taiwan in the 1980s, bubble tea (or as some like to call it, boba) is often described as milk tea mixed with tapioca balls, but only true BBT connoisseurs will know that the word “bubble” in the name actually refers to the frothy bubbles produced during the process of making these delectable drinks. Coming in a multitude of flavors and topping combinations, the drink has traveled across the world and has gained popularity beyond Asian communities especially over the last decade.

A good cup of tea is hidden within each and every one’s heart. On that relaxing afternoon, bath in sunshine’s’ warmth, sprinkle by breezy wind, charmed by a lover’s smile, fulfilled by the pleasing aftertaste. Reminisce the touching satisfaction from that first cup of good tea, to share this delight with everyone, to keep up with this originality, give rise to “The Alley”.

The first 50 people that arrive at the venue during the event will also receive a cup of The Alley signature drink.


*此活动以中文为媒介语进行 | This Session Will Be Conducted in Chinese*


马来西亚总代理CEO 贞伟:“人生好比熬汤,“时间”如同火候,大火容易焦,人生太早成宫容易骄傲,小火不易滚,如果太慢成功容易没耐心,所以鹿角巷来得正是时候。”

原先他心怀咖啡馆梦,可是发现本地的咖啡馆过多,后在机缘巧合下,被鹿角巷的品牌理念吸引,于是飞往台湾争取大马总代理权。

最终,凭着年轻人的冲劲及热情,成功获得台湾总部的青睐,贞伟也留在台湾接受了一个月的培训,熟悉从派传单、前台服务至冲泡饮料的流程,再回来新山设立第一家店铺。贞伟准确抓住年轻人的好奇心理,“我们拍摄了当时最红的甩肩舞,再套用流行语'我觉得可以'宣传,结果这段影片一出,立刻爆红,短短2天时间就超过10万浏览量。” 自此,鹿角巷在新山一炮而红,年轻人蜂拥而至,“他们来到店里,只要对店员说出关键词语'我觉得可以',并播放甩肩舞影片,店员就会全体起舞,顾客就会拍摄并上传到社交媒体,因此在网络上一传十、十传百。”

鹿角巷一鼓作气从新山、马六甲、怡保、居銮,再进驻首都,发展至现有的规模。其实如今的爆红程度可说是出乎贞伟的意料,因为鹿角巷的初期销售额曾经陷入低迷,最后靠着黑糖珍奶成功翻身。

贞伟强调,品质与服务是鹿角巷的成功关键,鹿角巷的员工皆由95后至00后组成,以热情活力迎客人,“我们把店员称为'小伙伴',希望'小伙伴'与鹿角巷一同成长,他们并非来打工,而是学习培养团队精神。我们也会让顾客闻茶,教导顾客分辨茶类,创造互动。”

6月19号,我们一起与马来西亚总代理 CEO 贞伟见面,把你心中的疑问通通向他提出!别错过这难得的机会了!

首 50 位抵达会场的朋友,将有机会获得一杯"鹿角巷"招牌饮料!

Speaker

Fireside Chat with The Alley 鹿角巷

Ching Wai Ng

CEO - The Alley Malaysia

90后新山青年企业家,毕业于英国管理大学金融学系。在机缘巧合下,被鹿角巷的品牌理念吸引,于是和伙伴飞往台湾争取鹿角巷大马总代理权。

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When

June 26, 2019
7 p.m. - 10 p.m.

Where

Iskandar Space, Afiniti Medini
Unit 02-02, Lvl 2, CIMB Leadership Academy, No 3, Jalan Medini Utara 1, Medini Iskandar, Johor Iskandar Puteri, 79200

Brought to you by

Feng Lim

Feng Lim

Startup Johor

Community Director