Communicating with empathy (How to create content that attract customers)

Wed, Dec 30, 2020, 1:00 PM (WAT)

About this event

Content marketing is about attracting people to your brand through content—be it educational, inspirational, or entertaining—to turn them into customers over time. Ultimately, it’s about engaging your audience, not selling to them. For companies to gain loyal followers, there is a need to understand their target audience's problems through empathic listening and providing solutions to address the problem.

Wondering how to improve your marketing content strategy? Join us as we are hosting Praise Akobo to talk about how you can communicate with empathy by creating content that attracts customers.

“Startup Grind Jos is delighted to collaborate with Startup Grind Federal Polytechnic Bauchi to host events presented by AWS. Amazon Web Services, or AWS, provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a pay-as-you-go basis. Through the AWS Activate program, AWS provides startups with a low cost, easy to use infrastructure needed to scale and grow their companies. Visit to apply.”


  • Praise Akobo

    Praise Akobo

    YOWAD (Youths with a difference) International.


    Praise Akobo is a SocialPreneur and Veterinary Medical Student, who is helping youths live leading lives irrespective of their EMOTIONS, PASSION and LOCATION.

    An Emotional Intelligence Trainer who has successfully trained 600+ creators on, how to be sound from the inside because no one can perform optimally outside, if not sound from the inside. Specifically, for businesses/brands, she...

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    • Sulaiman Abubakar

      Sulaiman Abubakar

      Gombe Trello Events

      Atlassian Community Leader

      See Bio

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