Jehan Ara is the President of the Pakistan Software Houses Association for IT & ITES (P@SHA). She has been spearheading efforts at P@SHA for the past 10 years during which time she was responsible for developing the P@SHA brand and for creating linkages between P@SHA and local and international partners. Jehan has vast experience in Marketing, Communications and interactive New media in Hong Kong, the Far East, the UAE and Pakistan. She is a motivator, an entrepreneur, a social activist and a strong propagator of extending the power and use of Information and Communication Technologies beyond pure traditional business, to empower and enable communities. 

She sits on the Advisory Boards of the Punjab IT Board, Plan 9 Incubator, LUMS Center for Entrepreneurship incubator “The Foundation” and several universities. She is also the President of Bolo Bhi, a Research Based Civil Society organization that focuses on Open Access.

During her last 10 years at P@SHA, Jehan has initiated and worked on many initiatives including Startup Insiders, the P@SHA LaunchPad series, the P@SHA ICT Awards and the P@SHA Career Expo and The Nest I/O P@SHA's Tech Incubator.