Ali has 12 years of experience spanning areas of strategic technology management, project management and business development for the US, UK, South Asia and Middle East regions. At Ephlux, Ali is currently focused on marketing and strategic alliances for Oracle JD Edwards, EBS, OFM, SOA, enterprise mobility and customer experience and providing a liaison for marketing, sales partner network and delivery teams for the US, UK and ME markets. Prior to Ephlux, he was heading Application Services division at AMZ Access, a public company with its presence in the US, UK, ME and Pakistan, a venture which was funded by AMZ Ventures Ltd. a public listed company. During the same period, he conceived and led a Telecom product development and marketing initiative and integrated the platform with the country’s leading teclos and media channels based on revenue-sharing arrangements.