Christy Ng has never studied fashion design prior to starting the business. When Christy was 15, she wanted to join the design team in her school's editorial board but was rejected by her school teacher who thought she wasn't good enough to handle the job.
Due to financial constraints, Christy was constantly working part time to support her expenses. Some of the jobs included selling flowers at a nearby LRT station when she was 12, selling ice-cream when she was 15, and working as a waitress at different F& B joints from the age of 16 – 23 years. She would often be sleeping thru most of her classes in school due to exhaustion from working at night. While in University, Christy continued working as a waitress to help fund her expenses through her degree in Biotechnology and Life Science until she finally graduated in 2010. Most of the savings accumulated from these part time jobs together with her winnings from Nescafe Kickstart Season 5 were put into good use when shoe heaven first kicked off.
It all started when Christina Ng, then working for a Swiss Pharmaceutical company decided to put her childhood dream to life and make some side income. Christy Ng is a pseudonym used in the initial stage during brand conceptualization as a symbol of reinvention in hopes of great things to come.
After loading a few unique shoe designs on Facebook, the news went viral and the Christy Ng Shoes fan page gained thousands of fans within the first month. Encouraged by the response, a simple blog using free wordpress shopping cart plugins was created. The rest is the story you will hear at Startup Grind. :)
Tuesday, January 27, 2015
11:00 AM – 2:00 PM UTC
11:00 AM | Networking and Food |
12:00 PM | Fireside Chat |
1:00 PM | Networking |
Director
Co-director
Head of Mentorship
Taiyaki Studios
Head of Tech Events