What does it take for marketing to reeaaaalllly work? Good copy? Great visuals? A memorable jingle? If you’ve followed the work of our guest, you might be inclined to say it all comes down to a brilliantly executed story. The art of the sale is naught but play with us as the cast, and marketers as our playwrights.
What’s the secret to turning a want into a need?
How do we grow from the best thing no-one’s heard of to a household name?
Representing the Authority Institute, Maverick Foo (Marketing Strategist & New Profits Consultant) is our guest marketing savant and patron saint of sales. From multi-channel strategies to MARVELous examples, join us for a fireside chat as we discuss the key psychological techniques and triggers that make marketing work, and touch on Maverick’s trademark formula for growth.
Authority Institute
Marketing Strategist & New Profits Consultant
Maverick is one of the worst sales person I've ever met."You know how there are many moments in life that defines you? When one of the business heads at the largest insurance company made that comment to him, it totally shifted Maverick Foo’s life trajectory. Since that day, over 18+ years ago, Maverick has determined to turn his weakness around and focus on what he's better at - marketing.Aside …
Startup Grind Sarawak
Project Manager
Director
View Profile
Co-director
View Profile
Head of Mentorship
View Profile
Taiyaki Studios
Head of Tech Events
View Profile