What does it take for marketing to reeaaaalllly work? Good copy? Great visuals? A memorable jingle? If you’ve followed the work of our guest, you might be inclined to say it all comes down to a brilliantly executed story. The art of the sale is naught but play with us as the cast, and marketers as our playwrights.

What’s the secret to turning a want into a need?

How do we grow from the best thing no-one’s heard of to a household name?

Representing the Authority Institute, Maverick Foo (Marketing Strategist & New Profits Consultant) is our guest marketing savant and patron saint of sales. From multi-channel strategies to MARVELous examples, join us for a fireside chat as we discuss the key psychological techniques and triggers that make marketing work, and touch on Maverick’s trademark formula for growth.