Learn more about the e-commerce landscape and Google’s unique solutions for driving online sales. Gain a better understanding of how to connect with customers, approach new audiences, and shift your strategy from offline to online.

In this session you’ll learn:

1) How to structure effective campaigns through paid solutions.

2) How to feature your products to online customers through Smart Shopping Campaigns.

Difficulty: Intermediate

Google Tools: Google Ads, Smart Shopping Campaigns, Dynamic Search Ads