Building a brand strategy: Essentials for long-term success

Lahore
Fri, Jun 12, 2020, 7:15 PM (PKT)

About this event

When it comes to having a brand strategy, it’s not enough to simply have a few bullet points of what you want to do. Brands today need both a thorough understanding of why they choose certain strategies and a detailed outline of what their strategies will be.

Why?

Because the more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies.

Here are three things every brand needs to define:

What is your brand’s objective?

Who are your customers?

How does your brand define long-term success?

Knowing the answers to each question will help determine what your goals should be, how you should approach your customers and how you’ll measure your success in meeting your goals.

Speaker

  • Sadaf Zarrar

    Sadaf Zarrar

    The Coca-Cola Company

    Director Integrated Content and Creative Excellence ASEAN

    An award-winning female marketer from Pakistan, Sadaf has spent 19 years creating impactful dialogues between brands and their customers. A self-proclaimed ‘communication enthusiast’, Sadaf started her career in Ogilvy & Mather back in 2001 following a Post Graduate Degree in Mass. Comm.

    Specializing in Marketing Communication later, Sadaf has a portfolio of celebrated cam...

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  • When

    Friday, Jun 12
    7:15 PM - 9:30 PM (PKT)

    Brought to you by

    • Iftikhar Hussain

      Iftikhar Hussain

      Startup Grind Lahore

      Director

      See Bio

    Brought to you by

    • Iftikhar Hussain

      Iftikhar Hussain

      Startup Grind

      Chapter Director

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    • Khadija Mian

      Khadija Mian

      Startup Grind

      Marketing Executive

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    • Kamlish Goswami

      Kamlish Goswami

      Startup Grind

      Event Manager

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    • Laiba Malik

      Laiba Malik

      Startup Grind

      Coordinator Lahore Chapter

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    • Aishah Bhatti

      Aishah Bhatti

      Startup Grind Lahore

      Marketing Executive

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    • Kashaf Ijaz

      Kashaf Ijaz

      Startup grind

      Team Member

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