When it comes to having a brand strategy, it’s not enough to simply have a few bullet points of what you want to do. Brands today need both a thorough understanding of why they choose certain strategies and a detailed outline of what their strategies will be.
Why?
Because the more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies.
Here are three things every brand needs to define:
What is your brand’s objective?
Who are your customers?
How does your brand define long-term success?
Knowing the answers to each question will help determine what your goals should be, how you should approach your customers and how you’ll measure your success in meeting your goals.
The Coca-Cola Company
Director Integrated Content and Creative Excellence ASEAN
An award-winning female marketer from Pakistan, Sadaf has spent 19 years creating impactful dialogues between brands and their customers. A self-proclaimed ‘communication enthusiast’, Sadaf started her career in Ogilvy & Mather back in 2001 following a Post Graduate Degree in Mass. Comm.
Specializing in Marketing Communication later, Sadaf has a portfolio of celebrated campa…
An award-winning female marketer from Pakistan, Sadaf has spent 19 years creating impactful dialogues between brands and their customers. A self-proclaimed ‘communication enthusiast’, Sadaf started her career in Ogilvy & Mather back in 2001 following a Post Graduate Degree in Mass. Comm.
Specializing in Marketing Communication later, Sadaf has a portfolio of celebrated campaigns to her credit on leading local and international brands. She has worked with the Coca-Cola Company since 2009 and was the Head of Integrated Marketing for Pakistan prior to moving to Singapore as the Director Integrated Content and Creative Excellence for ASEAN.
Over the last two decades, Sadaf has toyed with various aspects of communication, including television hosting, radio jockeying and leading Pakistan’s premiere fashion and lifestyle blog SiddySays. These days Sadaf volunteer’s her spare time with Google Business Groups, Founders Institute, Facebook Communities and incubators to mentor, coach and support young marketers and startups.
Startup Grind Lahore
Director
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Iftikhar Hussain is an ecosystem builder, consultant, and entrepreneur. He has closely worked with private and public institutions promoting the use of social media to further causes like entrepreneurship, gender rights, women's economic empowerment, and violence against women.
He was the Founder/ VP Business & Strategy at TEC, which is a leading conference management firm in Pakistan, launched DIGIMARK, Pakistan's most premium conference on Digital, and founder of DIGITALK, a monthly digital forum to strengthen the digital ecosystem in Pakistan.
Iftikhar holds a graduate degree in Computer Sciences from University of Central Punjab. He is an IVLP (International Visitor Leadership Program) Alumnus, which is US Department of State’s premier professional exchange program on the theme Social Media Activism. Mr. Hussain is a certified trainer as well as a facilitator from British Council. His signature program "Turning Contacts into References” is one of the most vibrant sessions in universities and incubators throughout the country.
He is the founder of Transforming Hub aiming to bridge the industry-academia gap in a unique way through industry problems paving the way for entrepreneurship. Iftikhar has 14 years of work experience and worked with Ufone, UBL, CodeWeek Magazine, Punjab Commission on the Status of Women, Women Development Department & Niu Media Productions.
Startup Grind
Chapter Director
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Startup Grind
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Startup Grind
Coordinator Lahore Chapter
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Startup Grind Lahore
Marketing Executive
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Startup grind
Team Member
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Community Manager
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Ideas Animation Pvt. Ltd.
Head of Operations
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