Building a brand strategy: Essentials for long-term success

Jun 12, 2020, 2:15 – 4:30 PM

Slapping together a couple ideas and a logo is not a brand strategy, this session would be a detailed guideline to help you create and execute a well thought out strategy to promote your brand.

Virtual event

About this event

When it comes to having a brand strategy, it’s not enough to simply have a few bullet points of what you want to do. Brands today need both a thorough understanding of why they choose certain strategies and a detailed outline of what their strategies will be.

Why?

Because the more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies.

Here are three things every brand needs to define:

What is your brand’s objective?

Who are your customers?

How does your brand define long-term success?

Knowing the answers to each question will help determine what your goals should be, how you should approach your customers and how you’ll measure your success in meeting your goals.

Check out what happened

Speaker

  • Sadaf Zarrar

    The Coca-Cola Company

    Director Integrated Content and Creative Excellence ASEAN

When

When

Friday, June 12, 2020
2:15 PM – 4:30 PM UTC

Agenda

2:15 PMNetworking
2:30 PMSG Talk
3:30 PMQuestions & Answering Session
4:00 PMNetworking in Breakout Rooms
4:30 PMClosing Remarks

Host

  • Iftikhar Hussain

    Startup Grind Lahore

    Director

Organizers

  • Iftikhar Hussain

    Startup Grind

    Chapter Director

  • Khadija Mian

    Startup Grind

    Marketing Executive

  • Kamlish Goswami

    Startup Grind

    Event Manager

  • Laiba Malik

    Startup Grind

    Coordinator Lahore Chapter

  • Aishah Bhatti

    Startup Grind Lahore

    Marketing Executive

  • Kashaf Ijaz

    Startup grind

    Team Member

  • Kainat Nazir

    Community Manager

  • Abdur Rehman

    Ideas Animation Pvt. Ltd.

    Head of Operations

  • Abdur Rehman

    Startup Grind Lahore

    Head of Operations

Partners

Fabi Studios logo

Fabi Studios

daftarkhwan logo

daftarkhwan

Plan9 logo

Plan9

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